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GRAPE JUICE
LARGE FIELD
BAG IN BOX
A juice for the whole family
Client: Zanlorenzi Family
Segment: Winery Group
WHAT HAVE WE DONE
trend, market and target audience surveys
product positioning
design of packaging
technical project
production monitoring
launch campaign
Campo Largo Juice is an integral product, without the addition of water or preservatives. With a history of market leadership, the product, which already had packaging from 300ml to 1.5l, has in its DNA great potential to reach the "family" audience and "infant". Furthermore, creating closer relationships with children is a favorable strategy for the winery's brand as a whole.
Unapproved options (but we love them too!)
Suco de uva campo largo, projeto de embalagens
Suco de uva campo largo, projeto de embalagens
Suco de uva campo largo, projeto de embalagens
Suco de uva campo largo, projeto de embalagens
To meet this need, after many studies, the product was developed in a BAG IN BOX 3l version, ideal for consumption by the whole family and with the face that children like. Options for creative lines with different appeals were developed, but it was the small ones, through research in a focus group, who chose the best option.
CHILD AS AN INFLUENCER IN
DECISION OF PURCHASE
The packaging and product concept development process began with an in-depth research into consumer behavior. Cultural and economic aspects, the role of children in the family's purchase decisions, toys, technology, trends, among others, were related in a study that lasted several months.
Being a very new product for the public, it needed to draw a lot of attention, which is not a problem for a children's product.
NO GARBAGE! TURNS TOY AND TOY HOLDER
The packaging that won over the kids has side dots that when detached turn into a nice hug that complements the character. The top cover opens and closes, turning into a trinket.
- The packaging is a character, creating identification with the children's audience
- Purple and yellow, which they are the main colors, they are complementary colors in the color wheel, so they have the highest possible contrast level in a combination. Which generates instant attraction.
- Other vibrant colors and playful design complement the graphic design
- Highlight the main attributes of the product, relevant to parents
- Indications for use illustrated with a photo, on the back, facilitate handling, a common problem with this model.
