LAUNCH HORIZONS
A niche telecom.
Client: horizons
Segment: Telecom
WHAT HAVE WE DONE:
brand diagnosis
business analysis
market analysis
Competition Analysis
SWOT analysis
marketing compound
technological, cultural and economical
brand DNA
brand positioning
logo and visual identity
signature
tagline
lettering reception headquarters
institutional trousseau
sales and prospecting materials
uniforms
gift collection
endomarketing
site
institutional video
testimonial videos
communication planning
launch campaign
In 2012, a new telecom was launched with the aim of establishing itself in Brazil, starting with Curitiba, Osasco and Mauá, providing services IT and broadcast
fiber optic data system, with premium structure and service above the market.
Target audience: small companies and averages.
In a market as saturated as telecommunications, to launch something
to really stand out and to reach a true and strategic positioning, several studies were necessary, which also helped us to define the real differentials of the company. For this, it was necessary to understand the consumer's perception of value in relation to telecom, to see the market gaps, to know how the life of the decision maker of these companies, in addition to list and define the points to be highlighted in Horizons communication.
THE WORLD AT YOUR REACH. NOW.
The strategy was to create a communication tone that spoke
the language of the purchase decision maker. No corporate communication, impersonal, with cold colors. We are talking
from a different, nearby and premium telecom.
And that's what our consumer has to read and feel
of Horizons communication.
INVESTIGATIVE PROCESS
We conclude that Horizons consumers want above all feel understood in your "pains". Businesses cannot be without internet, they cannot lose files, they cannot be disconnected for more than a few hours.
In addition to these aspects, this consumer is a businessman very saturated with everyday problems and all these dissatisfactions can be met with some kind of solution offered by Horizons, in an agile and uncomplicated way, contributing to that peaceful life that the businessman has always wanted when you leave the company.
POINTS OF CONTACT
All points of contact for the brand - website, uniforms, institutional materials, sales, endomarketing, etc - were created exploring the main brand aspects such as "next, primary and differentiated".
“YUP was a key part of the company's positioning, right after the decision was taken to operate in a new market segment. Thanks to YUP communication was developed in accordance with our identity, DNA and strategic differentials. It was a complete, essential and extremely important job for the launch of Horizons for the business market, our DNA is strongly recognized by our clients.
It was a very rewarding job, and it will continue to bring us positive results. Thus, a large part of the market position and success achieved today is due to the partnership with YUP.”
Marco Assis - Director
horizons
