NATURAL RESERVE
MORATO JUMP

Client: Fundação Grupo Boticário
Segment: Natural reserve

WHAT HAVE WE DONE

reservation identity

facade

wayfinding project

setting of the Center of visitors

wayfinding project for the reserve trails

trail signage

CHALLENGES OF A SUSTAINABLE PROJECT

All materials used are recyclable, natural, and resistant to the kind of "salty air" that comes from the Jump. In addition natural light was used through the transparency of the exhibition, composed of acrylic panels colorful and translucent fabrics.

INTERACTIVITY

Interactivity is present throughout the space, totems Rotators tell about the palm tree and the species that feed on it (a species preserved in the reserve), a height-adjustable drop box shows an audiovisual on the nature of the place. Large ottomans in the shape of native animals make the rest more joyful. The Visitor Center became colorful and interactive, making your visit a separate attraction, including for the public in the region, one of the main goals of the Boticário Group Foundation.

THE RESERVATION

The Salto Morato Nature Reserve receives around 5000 visitors a year and public use is one of its objectives. Everyone who wants to go on the trails is obligatorily received and instructed at the Visitor Center (CV), however, the structure itself and the information material of the place needed be reformulated and modernized – the space offered little attraction to visitors, and some information went unnoticed due to a lack of flow organization.

THE PROJECT

The project involved signage, signage and wayfinding. One meticulous study of the flow traversed by the visitors entering the reserve was the basis for the mapping and development of the wayfinding project, which aims to establish the best path to be followed. by the user from the moment of his entry to the exit to the trail. And in this way, distribute the content that needs to be displayed in the communication pieces, in strategic places.