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BOITATA

 

Boitatá Cerâmica Artística is a brand of the ceramist Daniélle Carazzai, whose works are created from the combination of the four elements of nature:

 

fire, earth, water and air.

 

The name “Boitatá” was inspired by the Brazilian legend that has fire and nature protection as its main theme. So, for the development of this identity,
the association of Brazilian folklore with the technique of ceramic production was our starting point and key features of the pieces also had to
be extended to the concept, such as simplicity, elegance and naturalness, represented through a modernist and very Brazilian language,
in combination with references from the indigenous universe.

 

 

 

 

 

Client:  Boitatá

Segment:  Artistic Ceramics

 

WHAT HAVE WE DONE

positioning proposal

logo
visual identity
institutional materials
look for social media
packaging

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