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BRANDS
PARANÁ
Client: SETU Paraná
Segment: Tourism
WHAT HAVE WE DONE
Paraná state brand, for tourism
naming tourist regions
tourist region brands
visual identity of the state and from all regions
Communication materials:
leaflets
Folders
maps
Magazines
banners
Kiosks
gifts in general
AWARDS CEREMONY AT THE OSCAR NIEMEYER MUSEUM
Representatives from SebraePR, SETU, state government and Yup.
THE IDENTITY OF OUR STATE
The brand features some symbols that represent the essence of our state: first, the Araucaria, a traditional tree in the region, its colors represent the 5 main peoples who colonized the state.
Each tourist region won its own name, which represent the main tourist attractions of each location. The colors of the regions derive from the 5 main colors contained in the araucaria symbol.
IDENTITY OF THE REGIONS
Each region received its own visual identity, derived from the state brand, containing the identity of each location: Colors, graphics and drawings demonstrate the main attractions of each region and give it its own personality.
UNDERSTANDING EACH REGION - THE MAGIC TO BE EXPLORED
To represent each tourist region it was necessary to understand in depth what each one of them has to offer as main tourist attractions. a real cultural immersion was carried out to develop the project. In all, more than 100 promotional items were developed for the state, including folders, catalogs by type of tourism, maps, magazines, signage, settings, gifts, etc.
AWARDED BY THE MINISTRY OF TOURISM
The project won first place in an award granted by the Ministry of Tourism, as the best promotional material for tourism. The ceremony took place at the Oscar Niemeyer Museum with representatives from the state government, SebraePR and Yup.
