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PAPAPA
Client: Papa
Segment: Organic and natural food for babies
WHAT HAVE WE DONE:
diagnosis (360o surveys)
brand positioning
naming
visual identity
packaging design
brandbook and identity manual
POS layette
communication positioning
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NAMING
To papa > papa
In children's "language", onomatopoeias are very present in the construction of sentences. We use this factor to build a children's name and understandable by all :)
For
papa
Heart as an emotional element. Papapá is a brand that values affection and affection above all!
Dynamic way to present important information about the contents of the package.
All colors used for packaging are vibrant and cheerful, while still being cozy.
Adaptable logo for reference colors of each flavor
Relaxed and fun source for flavors!
The illustrative line is an interaction between the ingredients of each baby food and their emotions. Each flavor has its own personality :)
THE PACKAGE
LINE EXTENSION - SNACKS FOR DENTITION
The product is intended for practically the same public, for moments of different consumption, the unprecedented snack in Brazil, which helps the baby during the itchy gums, following the same visual identity as the baby food line, to be easily recognized by moms. And mainly for keeping the same differentials if it is natural, sugar-free, preservative-free and practical!
